
IDUN Minerals
IDUN Minerals – Pure, Vegan Beauty Rooted in Swedish Science
Explore the IDUN Minerals collection—clean, high-performance beauty developed in collaboration with Swedish researchers and dermatologists. Formulated with highly purified minerals and enriched with skin-nourishing vitamins, IDUN's vegan and fragrance-free products are designed for all skin types, including the most sensitive. From lightweight foundations to nourishing skincare, each product embodies the brand's commitment to purity, efficacy, and sustainability.
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Ready, set, refresh setting spray
Vendor:IDUN MineralsRegular price $25.00 USDRegular priceUnit price / per -
Moisturizing Skin Tint SPF30
Vendor:IDUN Minerals4.93 / 5.0
(14) 14 total reviews
Regular price $28.00 USDRegular priceUnit price / per -
cleansing face & eye mousse | gentle, foamy facial cleanser
Vendor:IDUN MineralsRegular price $18.00 USDRegular priceUnit price / per -
Repair & Care Shampoo
Vendor:IDUN MineralsRegular price $16.00 USDRegular priceUnit price / per -
Repair & Care Conditioner
Vendor:IDUN Minerals4.0 / 5.0
(1) 1 total reviews
Regular price $16.00 USDRegular priceUnit price / per -
Mineral Powder Foundation
Vendor:IDUN Minerals5.0 / 5.0
(1) 1 total reviews
Regular price $33.00 USDRegular priceUnit price / per -
Mineral Magna Lengthening Mascara
Vendor:IDUN MineralsRegular price $23.00 USDRegular priceUnit price / per -
Liv All-In-One Mascara
Vendor:IDUN MineralsRegular price $22.00 USDRegular priceUnit price / per -
eir mascara
Vendor:IDUN MineralsRegular price $23.00 USDRegular priceUnit price / per -
Oil-infused Tinted Lip Elixir
Vendor:IDUN MineralsRegular price $20.00 USDRegular priceUnit price / per -
Hydra Soft Mineral Foundation
Vendor:IDUN MineralsRegular price $38.00 USDRegular priceUnit price / per -
Hydra Calm Mineral Essence
Vendor:IDUN MineralsRegular price From $6.00 USDRegular priceUnit price / per -
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clear brow gel perfect eyebrows
Vendor:IDUN MineralsRegular price $18.00 USDRegular priceUnit price / perSold out -
Nail Polish
Vendor:IDUN MineralsRegular price $10.00 USDRegular priceUnit price / per -
Pro Soft Kabuki Brush
Vendor:IDUN MineralsRegular price $35.00 USDRegular priceUnit price / per -
Pro Buffer Foundation Brush
Vendor:IDUN MineralsRegular price $35.00 USDRegular priceUnit price / per
FAQ's
Collapsible content
What is mineral makeup?
Mineral makeup is based on minerals such as Iron Oxides, which have soothing and calming properties and suit all skin types, even the most sensitive. Some minerals (Titanium Dioxide and Zinc Oxide) also have a natural SPF (Sun Protection Factor). IDUN Minerals uses highly purified minerals in its products.
What are highly purified minerals?
Highly purified minerals are purified from impurities such as nickel and chromium that can trigger allergic reactions.
Are IDUN Minerals products suitable for sensitive skin?
All IDUN Minerals products are developed for sensitive skin and sensitive eyes. They are dermatologically or ophthalmologically tested and do not contain ingredients that are known to cause allergies and/or irritation such as fragrance, essential oils or bismuth.
Which is the best product for very sensitive skin?
IDUN Minerals Mineral Powder Foundation is the only makeup product recommended by Asthma Allergy Nordic. It contains 100% highly purified minerals and is free from perfume, preservatives, talc and bismuth.
What does dermatologically/ophthalmologically tested mean?
All makeup, skincare and haircare products are dermatologically tested – except for the liquid eyeliners and mascaras which are ophthalmologically tested. This means that the products are tested on human skin under a dermatologist’s control and that the products are not likely to cause irritation or other reaction.
Do IDUN Minerals products contain nanoparticles?
No, none of IDUN Minerals' products contain nanoparticles.
Do IDUN Minerals products contain talc?
IDUN Minerals products do not contain talc, with the exception of some nail polishes.
Do IDUN Minerals products contain PFAS?
IDUN Minerals does not use PFAS. In order to check if a cosmetic product contain PFAS, you may check the ingredient lists and look for “PTFE”, “Polytef”, or words that contain "perfluoro" or "polyfluoro".
This means that the product contains highly fluorinated substances and should be avoided. Decafluoropentane and C9-15 (or C8-18) fluoroalcohol are also PFAS.
Are IDUN Minerals products natural?
IDUN Minerals carefully selects the best ingredients for the skin in order to create high-performing products – both natural and synthetic ingredients are used depending on their properties.
Are IDUN Minerals products organic?
IDUN Minerals products contain vegetable ingredients such as oils and butters, but these ingredients do not have an organic certification.Organic certifications only apply for plant or animal-based ingredients –ingredients such as minerals cannot be organically certified.
Are IDUN Minerals products vegan?
All IDUN Minerals products are vegan, except for Mascara Vatn Waterproof. This means that they do not contain any animal or animal-based ingredients, and that no animal derived ingredient was used in the manufacturing process. They are certified by Djurens Rätt – a Swedish non-profit organization for animal rights. All IDUN Minerals brushes are vegan and made from Taklon, a high-quality synthetic material. Mascara Vatn Waterproof are the only non-vegan product in IDUN Minerals' assortment: our product development team is currently working on a new vegan formula for this product.
Does IDUN Minerals test its products on animals?
IDUN Minerals products are not tested on animals.
Why are preservatives used in IDUN Minerals products?
In some products, for example mascaras, preservatives are needed to prevent bacteria growth, prolong the shelf-life of the product, and make sure that they remain safe during use.
Do IDUN Minerals products contain SPF?
The All-In-One Face Cream Solstråle has a SPF of 25 and offers protection from UVA and UVB. The Mineral Powder Foundation contains a SPF of 15 due to the presence of minerals which have a natural SPF.
I have eyelash extensions – which IDUN Minerals eye products can I use?
If you have eyelash extensions, we recommend avoiding using products that contain oils. All the mascaras (except Mascara Gull) are compatible with eyelash extensions – and the best cleanser is Mineral Cleansing Face & Eye Mousse.
Do IDUN Minerals products contain fragrance?
All IDUN Minerals products are fragrance-free except for the Oil-Infused Tinted Lip Elixirs, the rinse-off haircare products and the Rich Body Cream. For these products, we have selected hypoallergic fragrances, which mean that they do not contain any of the most common fragrance allergens.
Do IDUN Minerals products contain gluten?
No gluten is added to IDUN Minerals products, and they are generally safe to use if you have a gluten allergy.
I am allergic to a specific ingredient – how can I know if I can use your products?
If you are allergic to a specific ingredient, you may check the ingredient list on the website (under key ingredients, view ingredients list), directly on the product packaging or contact their customer service at info@idunminerals.com.
Do IDUN Minerals products contain palm oil?
IDUN Minerals products do not contain pure palm oil. Some ingredients in IDUN Minerals products are derived from palm oil: all these ingredients are RSPO-certified. The RSPO (Roundtable on Sustainable Palm Oil) is a non-profit organization that has developed a set of environmental and social criteria in order to produce certified sustainable palm oil.
How does IDUN Minerals source its mica?
All IDUN Minerals mica suppliers follow a strict code of conduct to ensure that no child labour is used across the whole mica supply chain. IDUN Minerals mica originates mainly from England, USA, China and Brazil.
Let customers speak for us
from 265 reviewsThe texture is rich and velvety but melts easily into the skin. It glides so smoothly, making massages feel luxurious without that greasy residue left behind. The scent is soothing and natural. Hours later, skin still feels nourished and soft, not sticky. It’s a game changer in my self-care routine.I wasn’t sure what to expect when I first tried the Massage Melt, but it’s quickly become one of my favorite self care items. The texture is rich and velvety but melts easily into the skin. It glides so smoothly, making massages feel luxurious without that greasy residue left behind like some other lotion bar brand.
The scent is good and soothing, not overpowering, which I really appreciate. It’s that perfect balance between calming and fresh. It's also a natural scent so it doesn't give me those headaches too.
What surprised me most was how my skin felt afterward. Super soft and hydrated, like I had applied a really oil moisturizer. Even hours later, my skin still felt nourished, but without any stickiness. It’s perfect whether I’m giving myself a quick shoulder massage after a long day.
Honestly, it’s turned what used to feel like an occasional treat into a regular part of my routine. It’s that good. If you’re looking for something to elevate your self-care game, the Massage Melt is a must-try.

I am really liking this honey and oil wash. My son got this bump on his nose that the dermatologist called something. She said not to pick it, it will eventually go away. He got it again recently and many more tiny bumps started around it. This last time he got them, he had them for a few weeks. I had just ordered this for me and notice my little blemishes start to disappear just after a week. I tried it on him and after only a few uses, his big pimple like black head has drastically gotten smaller and the majority of the other little bumps have disappeared. I think the price is very reasonable and that it will last a long time. I’ve had it for 3 weeks and use at least 1x daily sometimes 2, and I don’t think I’ve even put a dent in it. A little goes a long way. The only reason why I give it a 4 is because of the jar. I really like the idea of a jar because then you can get every last drop, however, even if my hands are clean or I’m using a clean spoon to get it out, I can’t help but feel like I am contaminating the jar. It’s just a little bit of an inconvenience always making sure to have a clean hand towel to dry my hands off or keeping a clean spoon upstairs where I don’t normally keep spoons.

Great product and easy to apply,great for travel and everyday life. highly recommend

Couldn't have said it better than the description "feels weightless on the skin and colour-corrects for a natural finish and the perfect "no-makeup" makeup result". I use the color Norrmalm and I'm super happy!

The cream has a very light texture, it applies flawlessly. At first it looked a little bit shiny, but after about 30 minutes it disappeared and everything absorbed nicely into the skin. I tried the cream on a fully completed skincare routine, no products did not peel. After a couple of hours I tried to reapply the spf using the spf stick. The cream did not "slide" down, it stayed on my face perfectly. I would say it's a very good product! It has spf 30, no smell, covers well, looks natural and doesn't show off my wrinkles. Highly recommend it!

Easy to apply, blends in nicely without shining the skin, lasts all day. Easy to control coverage. Easy to wash off. Doesn't fold into lines. Easiest to work in with a separate brush, so not the application that comes with it.

I bought this mostly to test Idun's products since I found out that I suffer from a very strong nickel allergy and also have atopic eczema basically so the skin is very sensitive. I have reacted to an incredible number of makeup brands on the market but after starting with only Idun's products, all problems are gone! Moisturizes, nice natural colors that are neither orange nor red, does not clog and does not tighten. Great products!

I’m loving this Skin Tint, use it pretty much everyday! Love that it is lightweight but still gives you the most amazing glow :)

I like this one so much! Gives more coverage than I expected and a lovely glow! Works both for everyday life and a party make-up.

I am so happy, I have saved a bunch of plastic. Its so environment friendly. Easy to use and as someone who cares about environment, I am so happy.

The hibiscus & honey tallow lip butter is hands down one of the greatest things I have ever purchased in literally any category of goods, not just skincare. If I can recommend anything to someone reading reviews, it is to buy THIS. I’m not exaggerating when I say it’s life-changing. 😭 My lips feel great (nourished!) for the first time in years — and they look very different, too. Noticeably so. I have extremely sensitive skin and body in general (rosacea, dryness, eczema, sensitive to fragrance you name it. I have to be very discerning) and this stuff is A1. 🥹 Zero freaky chemicals, zero weird smell, and girrrrrrl lemme tell you what a pleasure it is to put on. You know it’s a winner when you order a second one and tell all your loved ones. 🙌 I am thankful and blessed it came into my life. No hesitation, this is the best money you’ll ever spend (and so is the natural mama tallow butter). Love, Amanda

Works well, and there's no bottle to dispose of afterwards, making it better for the environment and very economical. Plus the ingredients don't make me cringe! I feel good letting my kids use it to clean. Thank for making such a great product!

I have struggled with acne my whole life. Even at 60, I still was getting breakouts in my t-zone. I've been on topicals from the dermatologists and aestheticians but nothing worked. I've been using the honey glow wash for two weeks and I haven't had a breakout since. It cleared up so quickly. I couldn't be happier.

I received a bottle of the all purpose cleaner from a friend who knows that I prefer nontoxic products. I love this cleaner! It smells great and works well. When I used it up, I bought my refills and other products as well. I’m so happy to find this company!!

The perfect toner for daily skincare or a quick refresher throughout the day. Zero regrets overall switching to Honeybee products; they’re clean, affordable and provide beautiful results!
